Like. Share. B@CBPay.

B@CB Pay Digital Wallet

“Freedom in your pocket” – our first campaign for Bulgarian-American Credit Bank, launching the digital wallet B@CB Pay, has highlighted the positioning of BACB as THE green bank of Bulgaria.

To demonstrate the functionalities of the wallet in a green way, the agency has organised а series of closed-for-audience but open-air concerts, that have been live-streamed on the FB page and YouTube channel of the bank

Naturally, each performing artist has his/her own B@CB Pay digital wallet and a static QR code, leading to it. Viewers of the live-stream have been encouraged to scan the QR code in order to send funds in support of their favourite artist or his/her cause. Viewers without digital wallet have been redirected to the one of the app stores that serve them, so that they could download and install the app.

We see this functionality of B@CB Pay as a great opportunity for artists/vloggers and other digital content creators. Having their own B@CB Pay, they can now encourage their fans to not only subscribe to their channel, but also to directly support them by sending small funds via simple QR Code scan. Hence, “Like. Share. B@CB Pay”.

Additionally, the performers can take the full benefit of street artists – the freedom to perform whenever, wherever, with practically little investment, which gives them unprecedented freedom in the harsh times we currently experience, lockdowns and all.

Stay tuned and follow BACB FB Page for the next live performance.


  • Client: Bulgarian-American Credit Bank
  • Agency: MullenLowe Swing
  • Streaming: FamVideo
  • 1-st Performing Artist: Orlin Pavlov & Nova ballet
  • 2-nd Performing Artist: Hypnotic Trio
  • 3-rd Performing Artist: coming soon
  • Special Thanks: Yavor Ralinov