Freedom in Your Pocket

B@CB Pay Digital Wallet

MullenLowe Swing is behind the launch campaign of B@CB Pay – the digital wallet of Bulgarian-American Credit Bank.

“Freedom in your pocket” captures the essence of the digital wallet – to free some space in ones pockets for the things one really loves and craves about.

The work includes series of online videos and other digital formats, as well as series of open-air concerts, that are live-streamed on the FB page & YouTube channel of the bank.

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  • Director: Martin Markov
  • DoP: Orlin Ruevski
  • Producer: MullenLowe Swing