We were briefed by Stella Artois to create a memorable experience around its 9-step pouring ritual.
The challenge was that we had only one draught installation at hand. Furthermore, the ritual is too silky and sophisticated to grab people’s attention. Accordingly, we decided to dramatize the ritual and create unique experience for few, that is worth watching and sharing by thousands. Here is a video with peoples’ experiences and reactions to the first-ever self-running draught machine of Stella Artois.