Tymbark Bulgaria appoints MullenLowe Swing to handle the creative duties of “Velingrad” Mineral Water, following a competitive pitch, organized earlier this year.
The first major task of the agency will be to handle the official launch of the brand across multiple channels, as well as to set up its digital assets.
Nikolay Zlatarev, Group Brand Manager at Tymbark said: “It was clear from the very beginning that although we have a very straight forward vision for the brand, it will be quite difficult to achieve and the pitching process will be tough. We’ve been impressed by the strategic and creative thinking of MullenLowe Swing, as well as by their clever and unexpected approach to the task. Last but not least, their passion and excitement for the brand were matching ours, so we do look forward to partnering with them.”
Hariton Dimitrov, MullenLowe Swing Managing Partner – “We could not be happier to win this pitch. Not only are the category and the brand inspiring, but also the whole process went swimmingly. We are very pleased with the final outcome and we cannot wait to see it on air. It’s a great start of the year for us and, hopefully, a great start of a long-term partnership.”