MullenLowe Swing is behind the latest campaign of Queens Fruit Drinks – a second consecutive win of pitching procedure, organized by Tymbark Bulgaria, following the one of “Velingrad” mineral water.

The brand is famous among teenagers for its unusual flavour combinations and provocative messages under the caps. The bold and playful visuals are meant to introduce two new flavours – strawberry + gooseberry, as well as kiwi + lime.

The work will run in print and OOH in the 4 biggest Bulgarian cities.

And the credits go to:

Photographer – Dragomir Spasov | BLISS